use most power at night.

today we will

use most power at night.
WHY Using power during off-peak hours, usually starting at 8pm, lowers strain on the electrical grid, reducing emissions. We will reduce emissions by powering up at night.

HOW Wait until 8pm or 9pm to do laundry, run the dishwasher, or any other power-hungry activity.
Today We Will
377 W11th St
NY, NY 10014

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save paper bags to reuse as gift bags. 

today we will

save paper bags to reuse as gift bags.
WHY About half of paper waste in the US is gift/decorative. Dyed & treated, most isn't recyclable. We will reduce landfill paper waste by reusing paper bags as gift bags.

HOW When we get a paper shopping bag, use it as a gift bag later. Avoiding the paper bag altogether and bringing a reusable bag is always best.
Today We Will
377 W11th St
NY, NY 10014

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avoid Valentine’s Day cards wrapped in plastic.

today we will

avoid Valentine's Day cards wrapped in plastic.
WHY Soft plastic around greeting cards is harder to recycle. We will reduce plastic waste by choosing cards with no plastic wrap.

HOW If we need to buy Valentine's Day cards, opt for those that don't have any plastic wrap on them. None around? Ask the manager to reuse any wrap we get.


We're talking about today's tip on Instagram.
Today We Will
377 W11th St
NY, NY 10014

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opt for toilet paper in paper wrapping.

today we will

opt for toilet paper in paper wrapping.
WHY The soft plastic that most TP is wrapped in isn't widely recyclable, but paper is. We will reduce plastic waste by opting for TP in paper wrapping.

HOW Look for toilet paper wrapped in paper, it's ususally the individually-wrapped ones. Get a few at a time to save store trips/ shipping. Who Gives a Crap has some too. 
Today We Will
377 W11th St
NY, NY 10014

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ask for just one coffee cup. 

today we will

ask for just one coffee cup.
WHY Most to-go coffee cups aren't recyclable. In landfill, they contribute to methane emissions*. We will reduce methane emissions by asking for just one coffee cup.
*among other things


HOW If we forgot a reusable mug, ask for just one to-go coffee cup. If the barista doubles up on the cups, kindly return the outer one back. Hold our drink from the top if it's hot.
Today We Will
377 W11th St
NY, NY 10014

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