look up "environmental impact" of an item before buying.

today we will

look up "environmental impact" of an item before buying.
WHY There's a lot we don't know about products we buy, but, simply because we aren't told. Let's ask. We will know more by looking up "enviro. impact" of items.

HOW Whether it's a ham sandwich or a video game, before buying something today, let's pull out our phones and Google "environmental impact of [insert item here]."
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repair clothes before buying new. 👕 

today we will

repair clothes before buying new.
WHY The apparel & textile industry is second only to petroleum for CO2 emissions. We will reduce those emissions by repairing rather than buying new.

HOW Search for a tailor or cobbler nearby and bring "broken" items to them before buying new.
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Today We Will
377 W11th St
NY, NY 10014

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choose one food to shop locally this week. 🍞

today we will

choose one food to shop locally this week.
WHY Transporting non-local food means food travels farther, leading to increased emissions. We will reduce emissions by choosing a food to shop locally this week.

HOW Compare the labels on similar food items to see where they're from. If one is made locally, opt for that one this week.
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Today We Will
377 W11th St
NY, NY 10014

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bring an extra tote bag with us.

today we will

bring an extra tote bag with us.
WHY We use plastic bags for about 12 minutes. Each can pollute Earth for 1,000 years. We will reduce plastic waste by bringing an extra tote bag with us.

HOW Put a tote in your purse/briefcase. Leave it in your office/car/purse/briefcase. Already left home? Keep any bag you pick up today, and use it again later.
POWER OF WE If we all do this today, we could prevent about 400 plastic bags from heading into our wastestream. 

MORE ON PLASTIC BAGS Plastic bags don't biodegrade, they photograde — breaking down into smaller and smaller toxic bits. —Conserving Now

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Today We Will
377 W11th St
NY, NY 10014

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shop at as few places as possible. 🎁

today we will

shop at as few places as possible.
WHY Today is Black Friday. Efficient shopping means smaller environmental impact. Less shipping and driving gas, box waste, bubble wrap,....

HOW Get more gifts from each place. Make a list before heading out or going online. Try to cross off three or more people at each store. 
POWER OF WE If we all do this, we could reduce the number of stores we shop at by at least 200.

MORE ON HOLIDAY SHOPPING IMPACT When we all shop at once, it's harder for us and stores to act efficiently. Learn more here.

 
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377 W11th St
NY, NY 10014

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let someone go before us.

today we will

let someone go before us.
WHY It's the busiest travel day of the year in America. Let's spread friendliness.

HOW If you're in a line, or approaching one, let the person behind you go before you. 
Not traveling today? Do it any way. In the name of making someone else's day.
POWER OF WE If we all do this, about 100 people will feel happier along their day. That could prevent at least a dozen meltdowns. 

MORE ON LETTING OTHERS GO FIRST Letting someone go before you can suddenly make a tense situation feel so much friendlier. It helps us remember we are all in this together. Because, you know what, we are!

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377 W11th St
NY, NY 10014

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unplug appliances before travel.

today we will

unplug appliances before travel.
WHY Plugged-in appliances use power even when turned off. Most power comes from CO2-emitting fossil fuels. We will reduce power use by turning the off before travel.

HOW Set up a reminder today to unplug something when we're done using it the day you travel.  Chargers, blenders, coffee makers, office computer monitors. 
Today We Will
377 W11th St
NY, NY 10014

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