WHY "Brands are driven by our wants. If we want them to be more sustainable, we've got to let them know it's important to us." We will let them know by asking questions.
HOW Next time we have a minute or are shopping, we can ask a salesperson about the brand's sustainability practices. "Often, questions get laddered up...and drive change." Tip hosted by Reconsidered, a boutique social impact & communications consultancy. | | | |
