put a dry towel in the dryer.

today we will

put a dry towel in the dryer.
WHY A dry towel soaks up moisture in the dryer. This speeds up the drying process, which reduces energy used. We will reduce dryer energy use by putting in a dry towel.

HOW When we use the dryer to dry wet clothes, put in a dry towel too. Take it out after 15-20 minutes*. Let it hang-dry and be the designated drier towel.
*After 15-20 minutes the towel itself will be moist.

Today We Will
377 W11th St
NY, NY 10014

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get it on the way before online.

today we will

get it on the way, before online.
WHY Many shop online and still run errands or make trips in vehicles. This means our cars + delivery trucks on the road = more traffic=more idling=more emissions.

HOW Before buying something online, think about where we're going over the next couple of days. If we will pass a place that sells that thing, then wait and get it there.

Today We Will
377 W11th St
NY, NY 10014

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know more about "biodegradable" plastic.

today we will

know more about "biodegradable" plastic.
WHY "Biodegradable" plastic breaks down into micro plastic, polluting our water and food system. We will avoid greenwashing by knowing about "biodegradable" plastic.

HOW Take a minute for this quick read on why companies like Unilever and Pepsico are fading out biodegradable plastics. Here's another, just to be sure.
Today We Will
377 W11th St
NY, NY 10014

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save & refill hotel toiletry bottles.

today we will

save & refill hotel toiletry bottles.
WHY Millions of half-used hotel toiletries get discarded annually. We will reduce toiletries' waste by reusing their bottles. 

HOW After we use a hotel toiletry bottle, rinse it out and save it. Refill it with shampoo/conditioner/whatever else from home and bring it with us on our next trip. 

Today We Will
377 W11th St
NY, NY 10014

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choose plants over stems.

today we will

choose plants over stems.
WHY Unlike plants, loose stems don't last long after purchase. In landfills they breakdown, releasing methane. We will reduce methane emissions by choosing plants.

HOW If we want to buy ourselves or someone else flowers, choose a nice planted option instead of loose flower or plant stems. Then, keep it alive.
A few requests for more info on why going to farmer's markets later could help reduce food waste.

Our Answer: The tip rests in the idea that people tend to buy the most "attractive" produce first, leaving "ugly" produce behind, which continues to be left behind until it goes bad and gets tossed. The hope is that, by going later, we can more easily identify produce at risk of being left behind because no one wanted it all day, and buy the produce that might have otherwise been tossed and not saves for later sale.

Today We Will
377 W11th St
NY, NY 10014

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